TraitUP™ is a revolutionary, fast, non-transgenic platform for trait introduction into seeds enabling immediate expression of traits in plants. This patent-pending method can easily be implemented as part of universal commercial seed treatment procedures. This pioneering technology enables seed companies and breeders for the first time to quickly provide protection against threats to crops, and at a later stage, introduce improved traits into seeds
The TraitUP™ components and the introduced gene(s) do not integrate into the plant’s genome and as of current knowledge are not heritable. Expression or silencing of genes of interest occurs within a few days in all herbaceous plants tested, including tomatoes and wheat, and in up to a month as tested in woody trees. Expression is durable and persists throughout the life span of the plant (read more in the science section).
Until today, introduction of genes to a given plant, by breeders relied on classical methods which can take up anytime between three to seven years to develop and express the desired trait in particular plant species, or by genetic engineering which is time and capital consuming.
Morflora’s TraitUP™ offers for the first time an innovative, fast and non-transgenic alternative for protecting and enhancing crops, easily by a simple seed treatment and expressed within days. Employing TraitUP™ reduces the dependency on chemical control, resulting in reduced pollution, healthier crops and increased yield.
The capability of adding desired traits into seeds for both protection and enhancement purposes, in a scaled-up commercial fashion which takes only a few days, constitutes a paradigm shift in the seed industry worldwide.
Bekoji, a rural town in Ethiopia, is home to eight(!) Olympic runners, including Tirunesh Dibaba, who took gold in the 10,000 and 5,000 metre races in Beijing in 2008. Behind their success is beloved long distance coach Sentayehu Eshetu, a central figure in a new documentary, Town of Runners, that follows three young athletes on their own quests for greatness. “Nearby villages think we’re mad,” Eshetu says.
“A lot of people say Bekoji’s success is down to genetics or the altitude,” director Jerry Rothwell says, “but that doesn’t explain why the town 5 miles down the road doesn’t also produce world-class long distance runners!”
The film debuts at the Tribeca Film Festival this month.
A while ago a new supermarket opened near where I live. It has an automatic water mister to keep the produce fresh. Just before it goes on, you hear the sound of distant thunder and the smell of fresh rain.
I don’t buy toilet paper there anymore.
Up and down Detroit’s streets, buildings stand abandoned and in ruin. French photographers Yves Marchand and Romain Meffre set out to document the decline of an American city. Their book “The Ruins of Detroit“, a document of decaying buildings frozen in time, was published in December 2010.
From the photographers’ website:
Ruins are the visible symbols and landmarks of our societies and their changes, small pieces of history in suspension.
The state of ruin is essentially a temporary situation that happens at some point, the volatile result of change of era and the fall of empires. This fragility, the time elapsed but even so running fast, lead us to watch them one very last time : being dismayed, or admire, making us wondering about the permanence of things.
Photography appeared to us as a modest way to keep a little bit of this ephemeral state.